Last month, August 22nd to be precise, the Michigan based retail store Premier Skate, released their collaboration with New Balance – the Made in USA New Balance 998PRMR “Model-T”.
The project is a tribute to Michigan’s automotive heritage by creating a collaboration which makes a nod to Ford’s Model T – the car which changed the way American’s live, work and travel. The shoe itself features tan and black suede on the upper, which is meant to represent a gold front panel and black chassis. The upper is sat on a predominantly black Abzorb midsole, with white outsole, and we are treated to a printed insole mimicking the quilted leather seating. To finish the whole shoe off, every pair comes with a hangtag set featuring a New Balance key and a Premier license plate.
This shoe was Premier’s first collaboration with New Balance, and here at NB Gallery, we think they absolutely nailed it, and on top of the shoe itself, the whole in-store setup for the release looks excellent.
We always think it’s a little bit tough to collaborate on a shoe that is available via a brand’s custom programme, like the 998 is for New Balance, but Premier definitely came through with the goods.
Head over to Premier’s blog to check out some cool shots of the shoe getting made in the factory, as well as a pretty neat video.
Also, if you want to see what went down at their in-store release on August 22nd, check out their release recap here.
This shoe is set for an international release on the 5th of September at select retailers, so keep an eye on our social channels for where you can grab them.