So we’ve had the introduction of the 247, and while that fizzled out slightly until recently with the reveal of the Titolo collaboration on that silhouette, New Balance have had something else up their sleeve.
Up steps the New Balance 574 Sport!
We were lucky enough the receive the Friends & Family edition of the 574S, which lets us get a first look at how New Balance have transformed the iconic 574.
First off all, let’s get into the box, or boxes for that matter. The F&F edition comes packed away in a large white box which has a magnetic closure lid, a window at the top where the 574S is displayed, and big bold branding.
Inside the box is a card providing some information, and then definitely one of the highlights about this shoe – the OG looking black box!
The New Balance 574 Sport looks set to come with a black box, which is a really nice touch, strictly OG vibes which definitely got us all talking.
New Balance state that it’s “a bold step forward for the iconic 574”, and we agree. It’s a bold move taking such a classic silhouette like the 574, which you see absolutely EVERYWHERE, and updating it with a Fresh Foam midsole, new contemporary design aesthetic, and premium materials.
However, we’re more than happy with that. The 574 grew a bit tiresome in all honesty, in all the high street store windows with loud unnecessary colourways, this horrible bulky toe and shape, but we only really had eyes for the Made in USA 574 anyway. Even then, that was mainly down to the sharp shape of the USA product, and the fact you could spec premium materials on it via the NB1 platform.
The New Balance 574S just looks and feels good. The combination of the really nice leather, perforated toe box, breathable mesh, sock-like collar, heel pull, BIG ‘N’ logo, Fresh Foam midsole with the red and blue detailing, and even the pattern on there too. And let’s not forget about that black box!
We’re looking forward to what’s to come from the 574 Sport, whether that’s collabs, or just more premium make-ups, let’s see what happens.