Up There Store ’99x Museum’ Event Recap

Following our full round-up of the 99x Series courtesy of Up There Store, which you can check out here, we took a look at what went down at the event.

Big shout to Up There Store for letting us play a small part in the coverage of the event even when we are all the way across the other side of the world!

Melbourne based Up There Store have come together with New Balance Australia to commemorate 20 years of the 999 with the ‘99X Museum’. The museum itself will pick apart the entirety of New Balance’s 99X series with a historical archive from 990 to 999 and in-depth photographic retrospective. The 99X Museum starts from Saturday July 2nd at Up There’s 15 McKillop Street location with the MRL999 Re-Engineered releasing the same day. The retrospective has also been captured in a commemorative book that will be released alongside the museum and be available for those that attend the museum.

The 99X Museum kicked off with a pre-launch unveiling of the historic 99X archives, collaborative archives, and commemorative book.

Check out some images below from the event, courtesy of Up There Store.

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