Following on from the extremely successful New Balance 247 “Luxe” Pack, the first drop of the brand new 247 silhouette if you exclude the Friends & Family pair, New Balance are back at it again, and this time present the “Sport” Pack, which consists of four make-ups.
We’re still holding on to the Friends & Family pair and the goodies that came with it so we can break them out and take some shots of them, but in case you haven’t caught the details of the 247 DNA, then let us tell you.
The New Balance 247 draws inspiration from iconic New Balance heritage models, which includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.
This particular “Sport” Pack combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle.
Brian Lynn, Senior Product Manager, Global Lifestyle, says that “The 247 Sports pack is a nod the brand’s innovation and performance running product. Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant colour pops for a more technical and eye catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”
“The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”
All four colourways from the New Balance 247 “Sport” Pack will be launching on February 11th at the usual spots, but we’ll have the release details closer to the time when we’ve had a proper look at them!
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