Following the first iteration of the 247 in the form of a friends & family addition (blog post coming soon), we’ve now been provided a look at the first drop of the brand new silhouette which will be available to everyone via the “Luxe” Pack.
The New Balance 247 has been designed with the modern urban lifestyle in mind, and features classic New Balance quality and craftmanship fused with modern performance inspired details for a contemporary silhouette.
The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into the sophistication of New Balance’s reputation for premium leathers, quality and craftsmanship, the 247 Luxe is done in full-grain leather with asymmetrical engineered perforation details that are combined with a stretch synthetic nubuck sock construction for enhanced fit and a contemporary look. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.
To celebrate the style and it’s relevance to a modern lifestyle, New Balance will be hosting seven events in global cities that highlight local culture and community. The events will take place in New York City, Los Angeles, London, Paris, Shanghai,Tokyo and Seoul on Saturday, January 7, and this will also be when the style will be available at global retailers like HANON Shop, with a price of £90.00.