NB 1978 Media Tour – Arriving and Day 1

Last month, we were lucky enough to head out to Boston to be part of the NB 1978 Media Tour, and join New Balance and other guests to celebrate the launch of the MADE 1978 – NB’s new and innovative MADE silhouette. For more information on the first drop of the NB MADE 1978, hit the link here.

Journey to Boston and Arrival.

It was a Tuesday morning, and we had a quick morning at work to get through before beginning our journeys from Aberdeen and Glasgow to London Heathrow, where we were meeting some of the others who would be joining us on this once in a lifetime trip.



7 or so hours later after our arrival at London Heathrow, we landed in Boston, Massachusetts, on the East Coast of America, home of New Balance, and where we would be spending the next few days.


After a short journey from the airport in a properly American Cadillac Suburban, we arrived at the Lenox Hotel in the heart of Boston.

We were lucky enough to basically have a free day on the Wednesday before we had to attend a welcome dinner and drinks at the Solas Bar in the Lenox Hotel, so after enough of fighting tiredness and the inevitable jet lag, we called it a night and headed to bed for probably around 4 hours sleep before getting to know what Boston has to offer in the form of coffee shops, retail spots, and independent barbers.

Day 1.

We were greeted by some gifts in our rooms the night before, but held off until the morning before getting stuck into them. We were lucky enough to be given a pair of the brand new NB MADE 1978’s, complete with one-off Sneakers ER cleaning kit, NB MADE t-shirt, and one of those lovely NB Coach Jackets that we can’t get enough of, as well as our itinerary, and some personalised safety specs.




Grabbing a spot of breakfast in the hotel (can’t recommend it enough), we headed across the road to check out The Tannery, before heading to check out Bodega, a must visit if you’re in the area, even if it’s just to experience their store front.



After scoping out the NB product in Bodega, and in particular some US Made 990v2’s and 997’s which haven’t made it to Europe, our next destination was Concepts, which took us through the Cambridge area, past spots like MIT and Harvard, before reaching the store, spending some time there and then going to sample some lobster rolls.



Back at the hotel and it was time for dinner and drinks, but mainly, catching up with old friends and meeting new ones, some who’ve travelled from the other side of the world to be a part of the trip. A great first day!


Check out some more shots below taken on the first day on our little trip through Boston!










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