New Balance x Concepts “City Rivalry” Pack

Not long after their collaboration on the Trailbuster, Concepts are back at it again collaborating with New Balance, and this time they’re back working on some of the most recognisable silhouettes in the form of the 997 and 998.

The New Balance x Concepts “City Rivalry” Pack is a two shoe pack which is inspired by Major League Baseball and the rivalry between the Boston Red Sox and the New York Yankees.

Concepts have stores in both New York and Boston, and in case you didn’t know, New Balance infact have a pretty big presence in baseball, and if you were to visit Fenway Park in Boston, you’d be hard pushed to miss the huge New Balance sign which resides there.

So pulling all that together, we have the beginnings of a great collaboration in the form of the “City Rivalry” Pack. As mentioned previously, the pack consists of two shoes, a 997 which represents New York, and a 998, which represents Boston.


Let’s take a look at the 997 first, and for this model, Concepts have taken cue from the historic design behind the New York Yankees team’s logo, adopted in 1909 and originally a medal signifying the highest decoration for bravery exhibited by public safety officers. The 997 comes dressed in a premium teal suede upper with a pebbled leather reflective tongue, leather lining, and a Concepts-branded footbed and custom designed packaging modelled after the well known ballgame snack Cracker Jack.





The New Balance 997 x Concepts “City Rivalry” will be available exclusively at Concepts in New York City beginning April 9 at 10:00am EST for a retail price of $239.95, and online sales will be available beginning at 12:00pm EST on April 9 at

Next up is the 998, and for this shoe, Concepts have executed it in a rust red and green suede as a homage to the clay baseball diamonds around the league, as well as the low saturation greeney grey on the heel wrap inspired by the green facades along the historic Yawkey Way.




The New Balance 998 x Concepts “City Rivalry” will be available exclusively at Concepts Cambridge beginning April 11.




One response to “New Balance x Concepts “City Rivalry” Pack

  1. Pingback: New Balance x Concepts “City Rivalry” Pack – thomaslindie·

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