We’re heading to the launch of New Balance’s flagship store in London on Thursday, and they just announced an exclusive “London Cab” Pack to mark the opening of the store, which consists of two of our absolute favourite silhouettes – the 1500 and 991.
To celebrate the opening of the London flagship store, New Balance has crafted two classic and strictly limited edition Made in the UK silhouettes inspired by the traditional London Cab.
The London Cab duo, crafted at the brand’s UK factory in Flimby, take inspiration from the Hackney Carriage taxi, an iconic part of city life. The shoes feature a matte leather upper to reflect the exterior paintwork of the iconic vehicle, together with orange details to symbolise rooftop light, and silver-coloured reflective detailing to represent the chrome bumper.
The 1500 and the 991 are both truly iconic shoes from the New Balance back catalogue and have remained firm favourites since their ground-breaking inception as pinnacle running shoes in the 80s.
Senior Footwear Designer at New Balance, Mark Godfrey explains: “we wanted to celebrate the launch of the London store with something iconic, instantly recognisable and true to the city. I liken the shoe to a tourist souvenir…. just much more desirable and better made!”
Retailing at £160 per style, there will be 130 of the 1500 for men and 991 for women manufactured, with only 70 available to purchase from the New Balance Oxford Street store at 9:00am on 28th October.
Taxi to Oxford Street!